Concept and Art direction / Range Conceptualisation / Product Development / Production Coordination / Prop sourcing / Production coordination/ Product allocation / Visual ranges and planning / Layout and Visual Merchandising / Styling

A core range was developed in two distinct expressions, Inspired by the whiskey Itself.

The two expressions represent both McConnell’s 5 Year Old Irish Whiskey & their Sherry Cask Whiskey.

BELFAST BORN ™️ is a product range designed to capture the essence of Belfast.

Inspired by it’s cobbled streets, architecture and harsh materiality.